Who I Am

Picture of Sarah Berkowitz on a laptop

‘Nutshell’ Bio

Born in the Middle East (Israel), grew up in the Midwest (Detroit), and currently living in the South (Atlanta), I have become skilled at pivoting and adapting to diverse living and working environments. My interests include a passion for writing and food, a love of humanity, and a consistent craving to mess around in the kitchen producing healthy comfort foods for my friends, family, neighbors, and random strangers.


Check out the inner workings of my mind, my values, my culinary obsession, and my occasional soapbox ramblings on life at www.princessfig.com


I use multiple forms of language to drive engagement, utilizing best-fit technology and trends to meet the needs of any business or organization. My creative thinking combined with a passion for protocols work seamlessly to provide you with a self-motivated team player who gets the job done.

Print and web content development

Marketing/visual campaigns

Adobe InDesign; MS Office; Project Mgmt


Communication and workflow strategies

Event planning and implementation

Communications and Marketing Manager 2015 to Present

Congregation Beth Jacob – Atlanta, GA

Develop and implement marketing plans; Create visual designs and concise copy. Oversee brand consistency throughout multiple departments with creation and implementation of style guide.

Orchestrate the creation of all annual publications, including design, content, publication, and delivery.

Work with staff, volunteers, and vendors to plan and promote events; Support fundraising efforts through email campaigns, printed materials, grant proposals and community networking.

Track user engagement on all platforms; use analytics to direct campaigns and drive more engagement.

SEO Writer 2008 to 2019

Narrative Content Group (formerly MNN) – Atlanta, GA

Wrote compelling articles and conducted interviews on a wide variety of topics; Traveled and attended trade shows, networked with manufacturers, chefs, and foodies to keep up with the pulse of sustainability and food trends.

Editor 2007 to 2015

Natural Awakenings Magazine – Atlanta, GA

Responsible for quality of all local content, including researching, writing, editing, and vetting briefs, columns, and articles.

Networked with health-conscious business owners, community leaders, local government offices

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